International Classroom ‘La Fira: Factor of internationalisation and instrument of economic diplomacy’

This morning, the International Classroom of CEI hosted a new session with an exceptional guest: the President of Fira de Barcelona, Mr. Pau Relat. During his speech, he analysed the strategic role of the Fira as a key tool for internationalisation and economic diplomacy.

Throughout the meeting, the relevance of this institution in the definition of the country’s productive economic model was highlighted. In addition, the project to modernise the Montjuïc exhibition centre was discussed, as part of the commemoration of the centenary of the 1929 Universal Exhibition. The management of Circuit de Catalunya has also been highlighted, highlighting its potential to maximise profitability through the diversification of activities, sustainability and digitalisation.

In short, Mr. Pau Relat stressed the importance of the Fira continuing to act as a driving force for economic and social development, taking advantage of Barcelona’s position as a neutral meeting point for debate and negotiation at a global level.